We started working with Banks in 2013 in the run up to her debut EP 'London'. We continued this collaboration for her much anticipated debut album release 'Goddess' via Good Years and Harvest.
Aries Moross, Art DirectorFor me working with an artist like Banks has been a joy. Jillian and her team have such clear vision bringing it to life is simple, our job is to keep it consistent and executed perfectly. The brand is stripped back with powerful photography and typography at it's core. Our goal was to create an artist campaign that stood Banks apart from her peers. The restricted palette of assets meant that the message was clear in whatever format and Banks' campaign was alway recognisable.
Our work included music packaging, outdoor and digital advertising, lyric videos, social media content, merchandise design.
We also created an exhibition with Tumblr IRL in New York. Studio Moross created artworks inspired by each song of the album and the public were invited to interact with them. A zine catalogue of the exhibition was also produced.
