Part of vocal powerhouse Jessie Ware's appeal lies in the clean, classic aesthetic she carries throughout all aspects of her debut album Devotion. This stylistic consistency is largely owed to Ware's tight partnership with London-based artist Kate Moross, who's carefully directed each visual component of the release.
Carrie Battan Pitchfork 2010
In all Moross directed 5 music videos for Jessie Ware, Running, Wildest Moments, 110%, Imagine it Was Us and If You Love Me. Wildest Moments the simplest of the promos has amassed over 38 million views and was shot in just one take.