All together we created 8 nomination films for the 2016 MTV Video Music Awards, though only 5 aired live. These films were the lynch pin of the shows creative and took a large team of collaborators to bring together. The motion design was inspired by responsive web applications, with the base design following a strict grid. On top we worked with digital collage, rotoscoping and hand drawn animation to disrupt the clean aesthetic.
The show packaging for the 2016 VMA’s was simple and clean, making use of the systems created using our custom weight of Falster Grotesk. We used imagery of the iconic Moonman to tie together elements of the branding and design, keeping everything monochromatic.
We were also responsible for all the creative seen on screen during the show. Using the LED screens on the stage surfaces as well as the iconic scoreboard display of Madison Square Gardens.