With a strong, soulful sound, Japanese R&B phenomenon AI is poised to take over the world with her inspiring message of love and happiness.
The album title Wa to Yo can be interpreted as ‘Japanese International’. Wa has several meanings, Japanese, Harmony, Sum, and balance. Yo can be interpreted as Ocean or Overseas. The album title plays with these layered meanings and reflects Ai’s diversity and how she wishes to express herself through her music. We have used both English and Japanese characters to express this duality the album title can be read in both languages at the same time.
Ai is Studio Moross’ first Japan based music client. Kate Moross was taken on board as art director for the established musician early 2017, and developed a series of artworks for the artists new album campaign with Studio Moross.
An interview with Ai with the Japan Times can be read here.
Album Artwork & Photography
Art Director: Kate Moross
Design: Studio Moross
Photographer: Ina Jang
Hair & Make Up Artist: Akemi Ono
Stylist: Noriko Goto (Post Fpoundation)
Production Coordinator: A-GENT TOKYO
Package Coordinator: Shuma Saito, Akio Kawabata (T&M Creative)
Animation: Leio Kirtley, Ashley Park & Kate Moross