House music institution Defected Records approached Studio Moross to renew the live visuals content for their events, with an aim to reflect the label’s recent brand refresh.
We created a suite of animated content based on the new branding to be used on screens across their parties and events globally.
The kit of animated assets was broken down into daytime and nighttime colour palettes and included various alternate versions, which provided a tool kit of animations that allowed for endless combinations whilst also being sensitive to the time of day and had the most appropriate impact.
Credits
Creative Direction
Johnny Brennan
Pierce Cunnane
Motion
Ashley Back
Johnny Brennan
Pierce Cunnane
Project Management
Ashleigh McPartland
Event Photography
Jack Kimber
Louis Nesbitt