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All Points East Branding

Brand creation and campaign design for AEG's new Victoria Park-based festival, All Points East, inspired heavily by the local area on a micro and macro scale.

Social Media Posts
Social Media Posts
Artist Posters
Artist Posters
Artist Posters
Artist Posters
Outdoor Artist Posters
Artist Posters
Artist Posters
Artist Posters
Billboard Campaign
Onsite Posters
Onsite Posters

ALL POINTS EAST
FESTIVAL BRANDING

The brand system we created was inspired by imagery from the surroundings of Victoria Park on a very micro scale, in combination with a colour palette taken from heat maps, mapping the density and aura of the surrounding area.

We developed a further outdoor campaign celebrating the headline acts performing at All Points East, and used logo and monogram are used as devices that always point ‘East’ across the creative.

We continued our work with Golden Voice into the second year of the festival in 2019.

Branding, Campaign, Logo design, Image treatments, Poster design, Social content, Out of home

Years: 2018–2019

Branding Campaign Direction Events + Festivals Music

CREDITS

Creative Direction
Aries Moross

Design
Nick Greenbank
Oscar Torrans

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