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Arcane Season 2 Branding + Marketing

Crafting a versatile design system for Arcane's highly anticipated second season, and its five visually distinct acts.

Animated Logos

Hero Posters (by Riot Games)
Monograms
Jinx Key Art
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
THE PROLOGUE
Prologue Logo Treatment
Prologue Background Treatments
Prologue Background Treatments
Prologue Background Treatments
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
ACT 1: AMBESSA
Act 1 Logo Treatment
Act 1 Background Treatments
Act 1 Background Treatments
Act 1 Background Treatments
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
ACT 2: BLUE HAIRED GIRLS
Act 2 Logo Treatment
Act 2 Backgrounds & Treatments
Act 2 Backgrounds & Treatments
Act 2 Backgrounds & Treatments
Act 2 Minisite (by Riot Games)
Act 2 Minisite (by Riot Games)
Act 2 Minisite (by Riot Games)
Act 2 Minisite (by Riot Games)
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
ACT 3: WARWICK
Act 3 Logo Treatment
Act 3 Background Treatments
Act 3 Background Treatments
Act 3 Background Treatments
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
THE FINALE
Finale Logo Treatment
Finale Background Treatments
Finale Background Treatments
Finale Background Treatments
Finale Key Art (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)
YouTube Thumbnails (by Riot Games)

Treated League Logos

ARCANE SEASON 2
BRANDING + MARKETING GUIDE

For the much anticipated launch of Arcane Season 2, in collaboration with Riot Games, we created a five-part brand system which rolled out during the show’s release on Netflix across the world.

From concept to execution, every detail was meticulously shaped to capture the magic, intensity, and creativity of this groundbreaking series and its subsequent acts. With each story arc requiring a monogram, logo treatment, backgrounds, border kits, image and typography treatments as well as motion kits and animated logos.

Branding, Brand guidelines, Logo treatments, Animated logos, Key art, Backgrounds, Typographic system, Type treatments, Character treatments, Border kits

Year: 2024

Branding Campaign Direction Gaming TV + Streaming

CREDITS

Creative Direction
Aries Moross

Design
Johnny Brennan, Nick Greenbank, Aries Moross, Wale Osunla, Jillian Adel, Eren Arık, Lucia Caceres Alves, Ron Daniels, Jude Gardner-Rolfe, Nic Hamilton, Kristýna Kulíková, Laura Le Gal, Ari Rodriguez Gonzalez, Lion Sauterleute, Aditi Srivastava, Erik Tuleshova

Motion
Lucas Beynon, Pierce Cunnane, Aries Moross, Chris Caswell, Tomasz Czajka, Ron Daniels, Dexter George, Thomas Ricquier

Project Management
Bex Dowse
Ellen Morrison

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