Becky Hill 'REBECCA'

BECKY HILL ‘REBECCA’ CAMPAIGN & CREATIVE DIRECTION

Building on the studio’s existing relationship with Becky Hill– we were entrusted with the design and creative direction for her third studio album REBECCA. Representing a new chapter for Becky, this record is momentous for her artistic integrity as she takes a sharp sonic and stylistic pivot and reflects on over a decade of being in the industry. For the majority of 2026, we worked to weave in the album’s key themes into every beat of the campaign.

REBECCA (meaning to tie or to bind), speaks to the pleasure and pain of stardom, balancing authenticity and appeal, and the thrill of being wanted in opposition to the terror of being consumed – all wrapped up in brutal honesty and bold humour. Aside from the more literal imagery of ties and rope, we took visual inspiration from tabloids to subvert their usual imagery and messaging, putting Becky in control and placing the emphasis on her own gaze and perspective. With each single in the campaign, Becky embodies a different extension of herself, some more exaggerated than others, building on the songs’ dominant themes and creating microcosms within the REBECCA universe that we could play with across different media.

After Becky’s new look was revealed with the single ‘Hands On Me’, we kickstarted the campaign with a new logo and monogram which was revealed with an OOH billboard activation in London following the release of ‘MORE! MORE! MORE!’, the single that introduced CEO Becky and REBECCA to the masses. Two more music videos followed along with their respective social media campaigns, as well as visuals for her live performances of the new material – all culminating with the eventual release of REBECCA (more to be revealed about the artwork soon!)

Creative Direction, Campaign Direction + Design, Photo Shoot, Album Artwork, Press Shots, Music Videos, Lyric Video, Logo Design, Music Packaging, Out of Home Campaign, Publication Design.

Year: 2026