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Dreamland Margate

For the relaunch of Dreamland Margate, we created a revamped, illustrative and joy-packed brand.

Revised Dreamland Lock Up
Outdoor poster campaign
Outdoor poster campaign
Outdoor poster campaign

The nature of Dreamland’s revamped offer does seem a perfect match for Studio Moross – an agency renowned for making work that’s bright, colourful and packed to the gills with joy.

Emily Gosling, Creative Review

Illustrated Assets
Illustrated Assets
Illustrated Assets
Illustrated Assets
Illustrated Assets
Illustrated Assets
Map Design
Social Media & Membership Posters
Social Media & Membership Posters
Social Media & Membership Posters
Point of Sale Icons
Point of Sale Icons
Food & Beverage Poster
Dreamland Map Cover
Dreamland Food Court Logo
Food Truck Logos
Food Truck Logos
Food Truck Logos
Food Truck Logos
Food Truck Logos
Food Truck Logos
Adaptable Food Court Logos

DREAMLAND
BRANDING & LAUNCH CAMPAIGN

For the anticipated relaunch of Dreamland Margate, Studio Moross were invited to create an overarching and all-encompassing rebrand of the famed amusement park that boasted its new offering.

The resulting brand for Dreamland is jovial and packed with contrasting colour and illustrations displaying the many offerings from vintage rides and arcades to food trucks and treetop bars; we handed over an asset kit that allowed for endless possibilities for the client. The brand's launch also coincided with their new summer festival campaign, which we also designed and helped to roll out.

The studio was also commissioned by Dreamland to create a number of unique brands for the new food offerings within the park. That included collaborating with the team to create and brand the overarching name of the space within the park.

We created a fun character-driven brand for each food truck or hut based on its unique offering. We developed these characters to sit under the moniker ‘The Friendliest Food Court Ever’, creating an inviting and fun space to enjoy the food within Dreamland Margate.

Branding, Campaign, Logo design, Illustration suite, Poster design, Site map, Out of home, Murals

Year: 2017

Press:
Creative Review

Events + Festivals Experiential Branding Campaign Direction

CREDITS

Creative Direction
Aries Moross

Illustrations by
Guy Field
Aries Moross
Mica Warren

Design
Guy Field
Aries Moross
Oscar Torrans
Bilgin Gueltekin

Project Management
Oliver Chapman

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