
Massive
Massive Cinema Branding & Campaigns
In tandem with elevenfiftyfive's 15th anniversary, we created a vibrant collage-based brand that reflects the agency's approach to working.
Having worked with elevenfiftyfive on past projects such as Massive and Virtual Cinema, we were this time invited by the entertainment agency to give them a rebrand in celebration of their fifteenth anniversary.
The identity follows a collage-like aesthetic, which reflects eff’s approach to working. It uses a muted-but-bright colour palette, gritty textures, and graphic paper scraps combined together to create their fresh, new look.
Used throughout is PFA Typefaces’ Haben Grotesk – in both the logo and across the typography – lending its beautiful inky-bleedy/sharp graphic edges to the work and mirroring nicely with other moments throughout the identity. Topping it all off, the stacked ‘eff’ logo echoes the edges of a reel of film, a nod to their work in the film space.
Brand audit & refresh, Brand guidelines, Logo design, Campaign design, Print Collateral, Social content, Stationery, Motion design, Logo stings, Merchandise
Year: 2023
Press: Creative Boom
Creative Direction
Nick Greenbank
Design
Johnny Brennan
Nick Greenbank
Aries Moross
Wale Osunla
Motion Design
Ash Back
Johnny Brennan
Wale Osunla
Project Management
Ashleigh McPartland
Massive Cinema Branding & Campaigns
Cinema Shutdown
Massive Fanzine
Massive Trailer
Virtual Cinema
BFI Flare Film Festival 2025
BFI Flare Film Festival 2024
BFI Flare Film Festival 2023
BFI Flare Film Festival 2020
BFI Flare Film Festival 2018
BFI Future Film Festival 2023
BFI Future Film Festival 2024
Roundhouse Rebrand