League of Legends Heartsteel

HEARTSTEEL
BRANDING + GUIDELINES

Like the band themselves, the brand brings together the member’s unique qualities, with each of the boys being assigned a colour and their own symbol—based on a small ‘copyright’ symbol—that harnesses their key attributes and represents their individual personalities.

Despite the brand’s palette being heavily black and white, it also features a heavy punch of neon through the boys’ individually assigned colours. We expand further on this with hints of colour revealed by the refraction, reflection and chromatic aberration that we developed as Photoshop image treatments and pre-rendered 3D assets.

The brand typography system uses a dynamic pairing of the sturdy and sharp Pressio (Signal), in combination the lo-fi techy Therma (Astrae Studio) for headlines and titles.

Because of the themes in their first single, ‘Paranoia’, some of the assets are based around themes of surveillance, but with more of a fun cyberpunk/sci-fi take. Other assets took on more of the language around parental guidance labelling, copyright symbology and replicable smallprint-esque lockups, which were used to house catchphrases and other HEARTSTEEL “sub-logos”. We designed tens of these and nearly all of them made the cut.

Creative direction, Branding, Logo design, Animated logo, Posters, Billboards, Social content, Brand guidelines, Motion kit

Year: 2023

Press: It’s Nice That