Kids' Choice Awards 2024

KIDS’ CHOICE AWARDS 2024
BROADCAST DESIGN

For the Kids’ Choice Awards 2024, we created a wild Nickelodeon birthday bash in Bikini Bottom to celebrate 25 years of SpongeBob. SpongeBob and friends hosted the chaos across five themed worlds: Bikini Bottom, Birthday Boy, Food Fight, Slime Factory, and Pool Party – each contributing to 90 minutes of vibrant fun.

The show opened with an immersive flythrough sequence blending all worlds into one thrilling ride, with custom transitions punctuating key moments. Our team, including Lina & Louise from Double Up Studio and designer Hashmukh Kerai, built hundreds of playful assets – from golden Krabby Patties to eyeball machines – capturing Nickelodeon’s slapstick spirit while pushing the KCA brand forward.

These designs were used across studio screens, broadcast packages, and AR moments, helping shape the look and feel of the entire event. We also developed 3D title animations and custom transitions to maintain a cohesive visual identity across award categories, while interactive on-screen gameplay elements kept audiences engaged throughout.

Year: 2024