New Balance
New Balance 247
Kira Tera Branding + Packaging
Name development and brand design for new hair dye company Kira Tera
KIRA-TERA
BRANDING & PACKAGING
We were approached by parent company, b-ex, to create a name and identity for a new hair colour specialist brand.
What we came up with was Kira Tera – a hair colour brand renowned for its authenticity – with its distinctive logo, whimsical name, and a bold, refined palette. After building out the brand and guidelines, we went on to design the packaging for its various tube and pouch-based products, and art direct a photoshoot showcasing the products.
Brand naming, Branding, Art direction, Brand guidelines, Logo design, Packaging design & development, Photoshoot
Year: 2024
CREDITS
Creative Direction
Aries Moross
Design
Johnny Brennan
Oscar Cheung
Anna Czuż
Nick Greenbank
Aries Moross
Project Management
Ashleigh McPartland
Product Photography
Ogawa Masaki
Paper Props
Lydia Kasumi Shirreff
Agent
A-GENT Tokyo & The Bees Knees
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