New Balance
New Balance 247
Kira Tera Branding + Packaging
We crafted a complete identity for a new line of specialist hair dyes – from name and logo to colour palette and visual world – reflecting the vibrancy of the brand’s high-impact shades.
KIRA-TERA
BRANDING & PACKAGING
We were approached by Japanese haircare company b-ex to create a name and identity for a new hair colour line that pairs playful shades with serious technical performance.
We built a complete brand world from the ground up – including a whimsical name, an expressive custom logotype, and a saturated colour palette to match the vibrant range.
After establishing the visual direction, we designed packaging across the full range and art-directed a campaign photoshoot to launch Kira Tera with bright, product-led visuals.
Brand naming, Branding, Art direction, Brand guidelines, Logo design, Packaging design & development, Photoshoot
Year: 2024
CREDITS
Creative Direction
Aries Moross
Design
Johnny Brennan
Oscar Cheung
Anna Czuż
Nick Greenbank
Aries Moross
Project Management
Ashleigh McPartland
Product Photography
Ogawa Masaki
Paper Props
Lydia Kasumi Shirreff
Agent
A-GENT Tokyo & The Bees Knees
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