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Massive Cinema Branding & Campaigns

Beginning in August 2018, MASSIVE launched to champion British cinema to 16–24 year olds all across the UK, giving young people the chance to experience the best British films together and in the cinema.

Teaser Fly Posters
Teaser Fly Posters
Teaser Fly Posters
Teaser Fly Posters
Teaser Fly Posters
Teaser Fly Posters
Launch Banner
Launch Socials

We wanted to achieve something that spoke to the audience in a clear and direct way without being patronising or decorative, not an emoji in sight either. We commissioned an exciting young producer called Aquarelle to create the sound design for the animated pieces, who we met through our work with Skepta’s Levi’s Music Project.

Aries Moross

Launch Zine
Launch Zine
Launch Zine
Launch Zine
Launch Zine
Launch Zine
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
MASSIVE CAMPAIGNS ↓
Promo Poster Socials
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos
MASSIVE Film Promos

MASSIVE CINEMA
BRANDING & CAMPAIGNS

MASSIVE’s identity supports British titles aiming to connect with the elusive 16–24 audience. Inspired by bold magazine mastheads, marquee banners, and cinema visuals, the logo and colour palette echo the high-energy feel of film posters and trips to the movies.

The name MASSIVE demanded a bold, headline-style treatment. We used a redrawn version of Information Extra Bold Wide – a 1950s typeface by Friedrich K. Sallwey, chosen for its striking character and cinematic history. It was ideal for framing film posters and evoking that classic masthead feel.

Created with BBC Radio 1 and 1Xtra, MASSIVE offers young audiences early access to the year’s biggest films – on the big screen, with their friends. The design process involved interns and work experience students, ensuring youth perspectives helped shape the brand.

After developing the initial brand and launch campaign for MASSIVE, we worked with them to create subsequent film campaigns over the next five years.

Branding, Campaign, Logo design, Animated stings, Poster design, Social content, Zine, Merchandise, Animated promos

Years: 2018–2021

Press: It’s Nice That, Creative Boom

Branding Campaign Direction Adverts + Idents Merchandise Cinema + Film Events + Festivals

CREDITS

Creative Direction
Aries Moross

Design
Anna Czuż
Nick Greenbank
Oscar Torrans
Wale Osunla

Motion
Santiago Avila
Ashley Park

Project Management
Ashleigh McPartland

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