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My Kind of Country

For Apple TV’s eight-part series “My Kind of Country”, we designed a title sequence and show graphics that reflect the show’s aim to break down stereotypical conventions of country music and celebrate its international and diverse reach.

The crux of our concept was an infinite zoom effect that cycles through remixed iconography of country music and hints at the identities and homes of the show’s contestants. With this approach to the title sequence’s narrative and our mixed media collages, we could pay homage to the genre while doing justice to the show’s efforts to open its doors to people all around the world.

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CREDITS

Creative Director
Aries Moross

Director
Lara Lee

Collage Artist
Mark Harris

Graphic Design
Anna Czuż
Aries Moross
Lara Lee
Nick Greenbank

Motion Design
Chris Caswell
Pierce Cunnane
Santiago Avila
Tomasz Czajka

Compositing
Chris Caswell

Project Management
Bex Dowse

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