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My Mess, My Heart, My Life

We embraced the imperfections of the analog process to mirror singer-songwriter Myles Smith’s personal journey in his debut studio album.

Myles Smith
My Mess, My Heart, My Life

Approached by Myles Smith, we were invited to create the campaign and artwork for his debut album in 2026, titled My Mess, My Heart, My Life.

Reflecting on Myles’ journey of personal growth, overcoming childhood challenges, and embracing vulnerability, we’d explore these themes in our creative process. Instead of relying on digital manipulation, we opted for analog methods for treating photography. With perfection not being the goal, we rendered Jennifer McCord’s beautiful imagery in a way that felt authentic to Myles’ and relatable to his fans.

Creative direction, Photo shoot, Campaign, Press shots, Vinyl packaging

Year: 2026

Campaign Direction Music Packaging Music

CREDITS

Creative Direction
Aries Moross

Design
Johnny Brennan
Nick Greenbank
Wale Osunla

Image Artworking and Additional Photography
Aries Moross
Olivia Strange
Alicia Wright

Project Management
Ashleigh McPartland

Photography
Jennifer McCord

Label
RCA Records

Management
EP Music Group

Content Shoot


Creative Director
Aries Moross

Producer
Bex Dowse

Photographer
Jennifer McCord

First Assistant
Percy Walker-Smith

Second Assistant
Patrick Gunning

Digi Op
Giles Smith

BTS Content
Kyle Leeman

Stylist
Harry Clements

Hair & Makeup Artist
James Bickmore

Runner
Olivia Strange

Designer
Wale Osunla

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