b-ex
Kira Tera Branding + Packaging
New Balance 247
Tiling typographic patterns created for New Balance Japan to celebrate the launch of their new range. The designs were used as part of an interactive pop-up store in Tokyo, adorning windows, walls, and floors.
Exhbition Artwork Timelapse
NEW BALANCE 247
IN-STORE MURALS
As well as the in-store murals and artworks, a limited edition clear vinyl tote bag with the typographic design was also created for visitors who purchased shoes at the store.
The second room of the store started blank and, over the course of the pop-up, thousands of stickers were placed on the walls by visitors who were also given stickers to take home as a free gift.
Hand lettering, Illustration, Murals, Merchandise
Year: 2017
CREDITS
Pattern & Mural Artworks
Aries Moross
Agent
A-GENT Tokyo & The Bees Knees
Related Projects
Open Out
Open Out Rebrand
Nordoff Robbins
We Are Listening
Nickelodeon
Slime Fest
Nickelodeon
Slime Fest Merchandise