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Nike Playlist Season 7

In 2021 we returned to work with NIKE to refresh PLAYLIST for it’s seventh season. Using the branding we created for PLAYLIST Season 6 as a springboard, we expanded on it’s design elements, evolving the branding into a world that felt more mature and refined—in a design sense—but with that same PLAYLIST dynamism.

Playlist idents & Swoosh treatments
Playlist idents & Swoosh treatments
Playlist idents & Swoosh treatments
Sports Lab ident

We created bespoke idents for each show segment, building up the worlds for 60 Second Hangs, Shake Ups, Sports Lab, #TheReplay and Wheel of Sport.

Playlist section idents
Playlist section idents
Playlist section idents
Shake Ups ident
Backgrounds
Backgrounds

CREDITS

Creative Direction Aries Moross
Design Aries Moross, Santiago Avila, Johnny Brennan, Nick Greenbank, Wale Osunla
Motion Lead Santiago Avila
Motion Linus Kraemer, Leio Kirtley, Ashley Back
Project Management Ashleigh Evans
Production Conscious Minds

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