TING
TING Rebrand
Open Out Rebrand
We were invited to rebrand a cherished non-profit community hair space: introducing a new logo and brand system, whilst maintaining the approachable style that they’ve become known for.
OPEN OUT
REBRAND
Having been a friend to Open Barbers since their fundraiser to open in 2016, the studio was thrilled to be a part of this new chapter for them.
Refreshing the visual identity gave us the opportunity to improve the accessibility of the brand whilst maintaining the hand-drawn feel they've always had.
A new playful logo at the core of the brand evokes the DIY roots of Open Out, with an expanded palette of muted bright colours to make everything pop.
The brand is built around optimised accessibility, with high-contrast colour combinations and a clean-cut sans for maximum legibility that also complements the hand-drawn assets and suite of illustrations.
Branding, Brand guidelines, Logo design, Illustration suite, Shop signage, Social content, Print collateral, Website, Merchandise
Year: 2025
CREDITS
Creative Direction
Nick Greenbank
Aries Moross
Design
Johnny Brennan
Nick Greenbank
Aries Moross
Wale Osunla
Project Management
Ellen Morrison
Special Thanks to the Open Out team and community members who contributed throughout the process.
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