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Parklife 2024

Our campaign for Parklife’s 2024 edition gave the festival it’s freshest look yet.

Sitting somewhere between the worlds of pop art and comics, the PL24 campaign was given its biggest visual shake-up yet, whilst retaining its core style.

Illustrator, Guy Field, returned to work on his 8th Parklife festival with us, offering up over 130 spot illustrations, which included some idents (animated by Sam Bevington) and the bespoke 2024 panelled logo (animated by us).

Lineup Poster

2024 Animated Idents

Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Spot Illustrations by Guy Field
Artist Reveal Poster
2024 Logo
Doja Cat Teaser

CREDITS

Creative Direction
Aries Moross
Nick Greenbank

Design & Lettering
Johnny Brennan

Illustration
Guy Field
Johnny Brennan

Logo Motion Design
Leio Kirtley
Johnny Brennan

Ident Motion Design
Sam Bevington

Project Management
Bex Dowse

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