Parklife
Parklife Festival Branding
Parklife 2025
Breath, pump, prep, heal, and grow. It's 2025, or, the year of wellness according to this year's Parklife.
Announcement Teaser
PARKLIFE 2025
CAMPAIGN DESIGN
We took fitness and wellness as this year's campaign theme and gave it a Parklife spin, featuring: meditating bananas, hand guy yoga, maximum gorpcore, jacked burgers, shredded carrots, and personal bests.
Guy Field returned once again to serve the illustrations, all tied together with a vivid palette combining pastels and neons to really make the whole campaign world pop, and delivered to the client as a hyper-usable suite of assets.
Once again motion played a big part in the campaign with an energetic animated teaser, and some cheeky idents for socials.
Creative direction, Campaign, Logo design, Brand guidelines, Illustration suite, Custom lettering, Poster design, Animated teaser, Animated idents
Year: 2025
CREDITS
Creative Direction
Aries Moross
Design
Johnny Brennan
Illustrations
Guy Field
Motion
Lukas Beynon
Johnny Brennan
Pierce Cunnane
Carol Wang
Project Management
Bex Dowse
