Parklife 2026

PARKLIFE 2026
CAMPAIGN DESIGN

To mark 10 years of Parklife, we wanted to celebrate both the worlds we’ve built and the community that’s grown alongside them. Known for their energy, enthusiasm and humour, the Parklife crowd became the inspiration for the campaign bringing their comments and messages to life through the concept of “Parklife OS,” a bespoke operating system designed as a hub for everything Parklife.

The campaign included an animated teaser, lineup poster, and a series of idents which were rooted in this playful digital universe and included along the way some cameos from familiar characters from the past decade, weaving them into the narrative as a nod to the festival’s history and evolution.

Creative direction, Campaign, Brand guidelines, Illustration suite, Custom lettering, Poster design, Animated teaser, Animated idents

Year: 2026