Nike Playlist Season 8 + 9

NIKE PLAYLIST
BROADCAST DESIGN

With fun physical challenges and athlete-led segments, Nike Playlist encourages kids to get active in imaginative ways – with new episodes released monthly on YouTube.

We were invited to collaborate with Nike on four consecutive seasons of the show, evolving the identity with each new run to build an energetic visual world that resonated with Playlist’s young global audience.

Our work included a wide range of 3D effects and versatile assets – including bespoke idents for recurring segments, wallpapers, lower thirds, mortises, backgrounds, and custom emojis – designed to be mixed and matched across episodes.

During our time on the series, viewership expanded nearly fifty-fold, growing by almost a million views between seasons 7 and 8.

Broadcast kit, Opener, Segment IDs, Logo bumpers, Idents, Backgrounds, Bespoke animated emojis

Year: 2021