Playne Brand & Identity

Playne

Founded by renowned artist Shantell Martin, PLAYNE brings creativity into classrooms and community spaces to teach real-life skills. Their aim to empower young people in understanding their bodies, emotions, money, and voice, the things that matter most but often get skipped in traditional education.

When carving out this identity, it was integral to draw inspiration from Shantell’s visual style; accessible at heart, but dynamic in approach. Manifesting as a design system which feels youth-focused and energetic, expanding into a blank canvas that allows Shantell’s voice and many others to colour the scene.

Branding, Brand guidelines, Logo design, Illustration suite, Social content, Print collateral

Year: 2025