Roundhouse Rebrand

ROUNDHOUSE
REBRAND + CAMPAIGNS

We constructed an energetic, bold visual identity for London’s Roundhouse that reflects its diverse programming strands and core youth audience.

Building on its heritage, we retained and evolved key elements of the Roundhouse’s historic identity – its signature red and circular logo, symbolising the venue’s performance space – while integrating them into a refreshed brand system. We expanded the colour palette with bright, high-energy tones, including a vibrant lime that creates a striking neon clash and glow. A diverse typographic system, featuring youthful and easily readable typefaces, maximises clarity and impact.

As part of the rebrand, we also developed distinct sub-brands for Roundhouse’s events and festivals, keeping them visually unique yet tied to the core identity.

To launch the new branding, we devised a video & print campaign celebrating the Roundhouse, its artist lineup and its vital role as a creative youth centre.

Brand audit and refresh, Brand guidelines, Campaign design, Print collateral, Out of home, Social content, Signage & installations, Stationery, Motion design, Merchandise, Website design

Year: 2022