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RuPaul's Drag Race S13 Promo

We created and animated bespoke lettering for the queens of RuPaul’s Drag Race season 13, and for the show's promotional campaign.

Logo rework
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Promotional Poster
Promotional Poster
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal
Lock up's for the Ruveal

RU PAUL’S DRAG RACE
PROMO

We had the pleasure of designing and animating a trailer for Season 13 of the VH1 hit, RuPaul’s Drag Race alongside other assets for the promotional campaign.

We reworked the existing logo to bring it into the design world of that season’s marketing, creating bespoke name lockups for each queen and animated taglines within the trailer.

The promo for this season was filmed during the pandemic, so a lot of the interest in the trailer itself had to come from the illustrated text surrounding the queens shot solo on coloured backgrounds.

The season premiere of RuPaul's Drag Race Season 13 drew in 1.3 million viewers across VH1, making it the most-watched season premiere in the show's history at that point.

Custom lettering, Logo design, Animated trailer, Animated type

Year: 2020

Press: It’s Nice That

Adverts + Idents Fashion + Beauty TV + Streaming

CREDITS

Creative Direction
Aries Moross

Lettering
Johnny Brennan
Anna Czuż
Aries Moross
Leandro Aassis

Motion
Santiago Avila, Sam Barcham, Linus Kraemer, Margaret Bialis, George Wheeler

Project Management
Ashleigh McPartland

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