By Sector

By Category

Search

Spice World 2019 Branding

Branding and Art Direction for Spice World 2019 Uk & Ireland Tour.

Colour Ways

We developed a new typeface which referenced past iterations of the iconic Spice Girls logo whilst also bringing it into 2019. The font was also designed to work both squashed and stretched also in reference to the early SPICE font usage. We wanted to capture the 90s design style but with a modern take.

CREDITS

Creative Director for Spice World Lee Lodge
Art Direction Aries Moross
Typeface Design Marianna Orsho

Social Posts
Social Posts

Related Projects