Spice Girls
Spice World 2019 Branding
Spice Girls Spice World 2019
We created the entire visual world for the Spice Girls’ 2019 UK + Ireland Tour – designing everything from stage graphics and screen content to merchandise and tour collateral.
SPICE WORLD 2019
SHOW & CAMPAIGN DESIGN
The Spice World 2019 tour marked the long-awaited return of one of the biggest pop acts of all time – and called for a brand new identity that honoured their legacy while speaking to a new generation of fans.
We were thrilled to help shape this moment in pop history, and delivered a full visual world across stage, screen, and merch.
At the heart of the identity was an adaptable custom typeface that reimagined the group’s iconic 1990s logo – celebrating the playful maximalism and distinctive style of their early visuals.
We also designed the official merchandise in collaboration with Global, creating a nostalgia-driven range of apparel alongside a tour collection built around the new branding.
Finally, we designed and print-produced the official tour programme – a collectable piece of ephemera that captured the energy and excitement around this epic reunion.
Branding, Campaign design, Poster design, Custom typeface, Print, Social content, Installations, Motion design, Live visuals, Programme design, Merchandise
Year: 2019
Press: It’s Nice That
CREDITS
Creative
Creative Director & Producer Lee Lodge
Choreographer & Stage Director Paul Roberts
Music Production David Odlum
Set Design Jason Sherwood
Art Direction Aries Moross
Lighting Design Tim Routledge
Costume Design Gabriella Slade
Studio Moross
Producers Hazel Falck, Max Badger
Studio Manager Alice Best
Researcher Mable Cable
Touring Production Manager Holly Sandeman
Animation Lead Tim Marriott
Animation
Rez Alom, T.R. Bennett, Rory Cahill, Nick Canticus, Therese Detje, Dexter George, Sayeed Islam, Peter Kent, Leio Kirtley, Linus Kraemer, Lara Lee, Andy Needham, Ashley Park, Rose Pilkington, Teresa Tang
Design
Harry Butt, Rachel Noble, Stephanie Fung, Berke Yazicioglu, Marianna Orsho, Christina Poku, Nick Greenbank, Oscar Torrans, Jesse Julien
Typeface Design
Marianna Orsho
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