Spice Girls
Spice World 2019 Branding
Spice Girls Spice World 2019
From stage and screens to marketing and merch, we created a bold and comprehensive identity for the SPICE WORLD 2019 UK Tour.
SPICE WORLD 2019
SHOW & CAMPAIGN DESIGN
Studio Moross created the Branding, Art Direction and Live Visuals for the Spice World 2019 UK & Ireland tour. We worked as part of a core creative team led by Creative Director Lee Lodge to manage the art direction and design across the screens, stage and merchandising.
We developed a new typeface which referenced past iterations of the iconic Spice Girls logo whilst also bringing it into 2019. The font was also designed to work both squashed and stretched – another reference to the early SPICE font usage. We wanted to capture the 90s design style but with a modern take.
We were also invited, as part of our role as designers of the Spice World 2019 identity, to design the merchandise alongside Global. We created two collections, a nostalgia-focused initial range, and then a tour range which incorporated new designs from the updated branding. We also designed and print-produced the tour programme for Spice World 2019.
Branding, Campaign design, Poster design, Custom typeface, Print, Social content, Installations, Motion design, Live visuals, Programme design, Merchandise
Year: 2019
Press: It’s Nice That
CREDITS
Creative
Creative Director & Producer Lee Lodge
Choreographer & Stage Director Paul Roberts
Music Production David Odlum
Set Design Jason Sherwood
Art Direction Aries Moross
Lighting Design Tim Routledge
Costume Design Gabriella Slade
Studio Moross
Producers Hazel Falck, Max Badger
Studio Manager Alice Best
Researcher Mable Cable
Touring Production Manager Holly Sandeman
Animation Lead Tim Marriott
Animation
Rez Alom, T.R. Bennett, Rory Cahill, Nick Canticus, Therese Detje, Dexter George, Sayeed Islam, Peter Kent, Leio Kirtley, Linus Kraemer, Lara Lee, Andy Needham, Ashley Park, Rose Pilkington, Teresa Tang
Design
Harry Butt, Rachel Noble, Stephanie Fung, Berke Yazicioglu, Marianna Orsho, Christina Poku, Nick Greenbank, Oscar Torrans, Jesse Julien
Typeface Design
Marianna Orsho
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