Kylie Tension

KYLIE TENSION
CAMPAIGN DIRECTION & DESIGN

Beginning with the artwork for the album’s hit single ‘Padam Padam’, we developed and expanded our design direction to build the visual and graphic language of Tension. 

We created a wide-set ‘Padam’ wordmark, with futuristic forms that paired with our Kylie ‘pulse’ logo while complementing the rich, saturated tones of the ‘Padam Padam’ world.

For the launch of Kylie’s follow-up album Extension (The Extended Mixes), we designed and produced a special 2LP package, printed in fluorescent pink and green with metallic silver details. 

Coinciding with the Tension launch, we also designed and animated a suite of lyric videos, featuring bespoke type and motion treatments for standout tracks from the album. 

Our accompanying campaign for the album release spanned artworks, merchandise, visualisers, live shows and more.

Design direction, Creative direction, Artworks, Merchandise, Visualisers, Live shows, Album releases, Single artworks, Visualisers, Lyric videos, Show direction, Live appearance visuals.

Year: 2023