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Kylie Tension II Vinyl + CD

Following the successful Tension album, we continued the Tension story for the sequel with an ethereal album campaign and art direction.

Album Cover
Gatefold Image
Back Cover
Vinyl Packaging
Vinyl Insert
CD Packaging
Gatefold Inner
Clear Silver Vinyl + Label
Gatefold Outer
CD Booklet
Inner Sleeve + Vinyl

KYLIE TENSION II
VINYL + CD DESIGN

Following the successful campaign for Kylie’s first Tension album, the sequel album, Tension II, took on an otherworldly and ethereal evolution. The dry dark sands and scorching skies of ‘Padam’ and ‘Tension’ are now full of warm colours, and life.

Warmer and brighter hues, paired with iridescence and reflections were used to bring a calmer and softer feel to the campaign, which centered around a surrealist oasis.

Album artwork, Campaign, Art direction, Photo shoot, Press shots, Vinyl Packaging, CD Packaging

Year: 2024

Music Packaging Campaign Direction Music

CREDITS

Creative Direction Aries Moross

Art Direction Fancy Shews!

Design Nick Greenbank

Project Management Ashleigh McPartland

Photographer Charlotte Rutherford

Lighting Lance Williams, Gustavo Soriano

Digitech Rene Dodge

3D Artist Metapoint
Set design Natalie Falt

Styling Frank Strachan
Assisted by Priscilla Langdon, Jessica Johnston, and Raghav Tibrewal

Make Up Christopher Ardoff

Hair Christian Vermaak

Creative Producer Faye Hunter

Management AP Artist Management

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