League of Legends Welcome to Noxus

WELCOME TO NOXUS
BRANDING & GUIDELINES

Our identity for League of Legends' first thematic season draws heavily from the power, confidence, and brutal ambition of Noxus. Inspired by the region’s imposing architecture and shape language, we created a bold visual world built on strength and dominance.

The type system plays a central role – designed to be ‘Noxified’ – shifting and adapting to reflect the expanding empire. Decorative add-ons, textures, and regional motifs reinforce the sense of control and occupation, as typography begins to embody the aesthetic of Noxian rule. Rich materials like gold borders clash with gritty stone textures and flowing red drapery, highlighting contrast and power.

This visual identity extends across a full regional logo suite built in 28 languages, with the flexible type treatment acting as a unifying thread. It holds strong across massive in-game events while still being refined enough for lore-focused storytelling on social platforms. The result is a cohesive system that feels immersive, aggressive, and unmistakably Noxian – rooted in the game’s lore, yet adaptable to every touchpoint of the player experience.

Branding, Brand guidelines, Logo design, Regional logo suite, Animated logo, Backgrounds, Textures, Typography system, Type treatment, Border Kit, Poster designs, Animated logo sting

Year: 2025