In 2021 we returned to work with NIKE to refresh PLAYLIST for it’s seventh season. Using the branding we created for PLAYLIST Season 6 as a springboard, we expanded on it’s design elements, evolving the branding into a world that felt more mature and refined—in a design sense—but with that same PLAYLIST dynamism.
We created bespoke idents for each show segment, building up the worlds for 60 Second Hangs, Shake Ups, Sports Lab, #TheReplay and Wheel of Sport.
Credits
Creative Direction Aries Moross
Design Aries Moross, Santiago Avila, Johnny Brennan, Nick Greenbank, Wale Osunla
Motion Lead Santiago Avila
Motion Linus Kraemer, Leio Kirtley, Ashley Back
Project Management Ashleigh Evans
Production Conscious Minds
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