In 2021 we returned to work with NIKE to refresh PLAYLIST for it’s seventh season. Using the branding we created for PLAYLIST Season 6 as a springboard, we expanded on it’s design elements, evolving the branding into a world that felt more mature and refined—in a design sense—but with that same PLAYLIST dynamism.
We created bespoke idents for each show segment, building up the worlds for 60 Second Hangs, Shake Ups, Sports Lab, #TheReplay and Wheel of Sport.
Creative Direction: Kate Moross
Design: Kate Moross, Santiago Avila, Johnny Brennan, Nick Greenbank, Wale Osunla
Motion: Santiago Avila, Linus Kraemer, Leio Kirtley, Ash Back
Produced by Conscious Minds