Our campaign for Parklife’s 2024 edition gave the festival it’s freshest look yet.
Sitting somewhere between the worlds of pop art and comics, the PL24 campaign was given its biggest visual shake-up yet, whilst retaining its core style.
Illustrator, Guy Field, returned to work on his 8th Parklife festival with us, offering up over 130 spot illustrations, which included some idents (animated by Sam Bevington) and the bespoke 2024 panelled logo (animated by us).
Credits
Creative Direction
Aries Moross
Nick Greenbank
Design & Lettering
Johnny Brennan
Illustration
Guy Field
Johnny Brennan
Logo Motion Design
Leio Kirtley
Johnny Brennan
Ident Motion Design
Sam Bevington
Project Management
Bex Dowse
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