Branding and Art Direction for Spice World 2019 Uk & Ireland Tour.
We developed a new typeface which referenced past iterations of the iconic Spice Girls logo whilst also bringing it into 2019. The font was also designed to work both squashed and stretched also in reference to the early SPICE font usage. We wanted to capture the 90s design style but with a modern take.
Creative Director for Spice World Lee Lodge
Art Direction Kate Moross
Typeface Design Marianna Orsho