Having worked with elevenfiftyfive on past projects such as Massive and Virtual Cinema, we were this time invited by the entertainment agency to give them a rebrand in celebration of their fifteenth anniversary.
The identity follows a collage-like aesthetic, which reflects eff’s approach to working. It uses a muted-but-bright colour palette, gritty textures, and graphic paper scraps combined together to create their fresh, new look.
Used throughout is PFA Typefaces’ Haben Grotesk—in both the logo and across the typography—lending its beautiful inky-bleedy/sharp graphic edges to the work and mirroring nicely with other moments throughout the identity. Topping it all off, the stacked ‘eff’ logo echoes the edges of a reel of film, a nod to their work in the film space.
Credits
Creative Direction
Nick Greenbank
Design
Johnny Brennan
Nick Greenbank
Aries Moross
Wale Osunla
Motion Design
Ash Back
Johnny Brennan
Wale Osunla
Project Management
Ashleigh McPartland
