Kate worked with MAL/FOR GOOD, TBWA\Media Arts Lab’s division in LA to create the illustrated campaign, and hone the animation style for the TV commercial for EIF presents XQ Super School Live.
As part of their movement for change they’re now putting on EIF presents XQ Super School Live in a huge television spectacular across the major American networks on 8 September. The show will feature some of the biggest names in entertainment joining educators, parents and the students themselves.
Style frames developed for the commerical
XQ inspires communities to help reshape high school so it prepares every American student for success in college, career and life. XQ: The Super School Project launched in September 2015 as an open call to rethink and design the next American high school. Thousands of school builders, and tens of thousands of supporters from towns and cities across all 50 states united to take on this important work. Nearly 4,000 teams of students, teachers, parents, community leaders and many more came together to conceptualize innovative models for 21st-century learning. To date, XQ has pledged more than $100 million to a growing number of the most promising ideas, actively supporting these teams on their journeys to become Super Schools.